Marketing wisdom from Dan Bradbury

Reading Dan Bradbury's newsletter today, I spotted a simile which made me laugh.

He was talking about the importance of identifying your target market.

"It doesn't matter if you have the best dog food in the world, if you try and sell it to cat owners, you're going to go broke, and fast!"

Similes are always great for making your listeners - or readers - grasp a point, particularly if they raise a laugh as well.

Thanks Dan.

M