Contrasting customer service stories

I wasn't quite sure whether to click on a link to Duane Jackson's blog that was called "bStartup bSpammin". I thought at first that spammers had infiltrated his site.

I decided to risk it - and found a snip at the bottom of the blog post that winked at me. Here it is.

PS. This rant has nothing to do with the fact that bStartup are threatening us with a CCJ for cancelling my order for a stand (yes, I crumbled - it didn’t stop the calls though) a couple of days after ordering it because my wife had the cheek to choose the same weekend to be due to go into labour.

Personally I think bStartup deserve a wet fish in the face for appalling customer service on that one. How inflexible - and uncaring.

Contrast that with Ceredigion County Council.

In December, my mum parked her car in a pay and display car park in Cardigan, paid for an hour's parking, and walked into town to do some shopping - and collapsed with a heart attack.

So not surprisingly, her car was in the car park for well over the paid time.

And also not surprisingly, it collected a parking ticket.

A few days later (by which time Mum was well on the way to a full recovery), Dad and I paid the ticket so as not to get fined even more if our appeal was refused, and composed a polite letter to the County Council to appeal for a refund because of the extenuating circumstances. We offered to provide medical evidence if they needed it.

The County Council promptly sent a very nice letter back saying that they "wholeheartedly agreed" that the parking ticket should be cancelled in the situation, waving away the offer of medical evidence, and wishing Mum a speedy recovery.

Full marks for customer service.

Make it fun and customers will be back

Last Friday evening Matt and I were in Khushi's Indian restaurant in Mid Calder, near Edinburgh.

We had a glorious meal.

But what made it really memorable was the waiter, as he processed Matt's credit card, doing a hugely exaggerated double-take and announcing, "You're under arrest!"

He pretended that this message had come up on the PDQ machine as the credit card details went through to the bank!

That touch of humour made us feel that he was really glad to be there and to help give us a really good experience. So we'd definitely go to that restaurant again - and not just because the food was delicious.

Have you noticed (with a nod in the direction of the Chief Happiness Officer) that only employees who are really happy with what they're doing will make jokes with the customers?

And (providing of course that your customer isn't a stuffed shirt) humour is a great way to cement a business relationship.

I still remember going to a Japanese restaurant in Piccadilly where the chefs came and cooked your food at a hotplate in the centre of the table.

The chef at the table next to ours just cooked the food without a word.

Our chef, on the other hand, juggled mushrooms, cracked eggs in midair with a blow of his knife, and plied the bottle of soy sauce over the sizzling prawns with an exuberant cry of "Japanese Coca-Cola!"

I noticed the customers at the next-door table watching him too, with a certain amount of wistfulness...

He clearly enjoyed what he was doing - and so did we!

TweetDeck good point no.1; spreading the word

My friend Glen Feechan has only been on Twitter a matter of days, and yet he already has more followers than I do (and I've used Twitter for several months).

One application he's used to broaden his networking circle is TweetDeck, which, so Glen tells me, lets him pick up any references made by Twitter users to material he could help with, such as pivot tables.

I decided to try TweetDeck today, and downloaded it.

On Twitter itself, there's an @Replies button which lets you see any tweets in the public domain which start with your Twitter username (as distinct from Direct Messages to you, which are for your eyes only).

But on TweetDeck, in the @Replies column, you can see not only public domain tweets that start with your Twitter username, but any public domain tweets that mention your Twitter username at all.

And that let me pick up on one of my recent customers saying nice things about me to a potential new customer.

I'm happy now :-)

Keep your customers informed - or lose them

Duane Jackson has blogged about the different levels of customer service he's received from the designers that KashFlow have outsourced work to.

It's Company 2 that made me think - the ones who disappeared for weeks at a time without telling the customer what was going on.

That's the sort of thing that has always made my blood boil.

As a customer, I don't expect my suppliers to drop everything and always make me their top priority. But if they're not going to be able to meet a deadline, or if they're going to change their service, then I'll be far less cross if they ring up and explain why, than if they give me the silent treatment.

When it comes to keeping customers in the loop, less is definitely not more. Keep them informed.

Matt and I hired a car on a trip to Scotland some years back. We managed to knock the rubber bumper protector off. We made sure we told the hire firm this when we returned the car, and filled in all the required forms.

I was absolutely livid when, some weeks later, and without notice, my credit card was charged £200+ for the repair.

If the hire company had sent an invoice in advance of the charge, with a covering letter explaining why it was so much, I wouldn't have been nearly so cross.

And it wasn't that I minded paying for the repair. But £200+ to snap a bit of rubber back into place?

To just charge my credit card, for so much, with no explanation, felt like they were stealing my money.

I'd never use that hire firm again.

To paraphrase Paddi Lund: Tell your customer before the event and it's a reason. Tell them after the event and it becomes an excuse.

Free pivot table video

Just about every marketing textbook I've ever read (and, I suspect, plenty that I haven't) recommend giving something away free as a taster for potential customers.

Glen Feechan has now done this with the pivot table training videos that we built together. You can find it on YouTube or here on Glen's blog.

For someone who took a bit of convincing to start using Twitter, Glen now seems even keener on it than I am (which is saying a fair bit cos I think Twitter is great). He's started using TweetDeck to help him find anyone who might be interested in pivot tables - and it seems to be starting a classic Seth Godin sneeze virus.

Memo to self: try TweetDeck soon.

In praise of Google Mail

I needed an out-of-office responder more urgently than I thought I would.

Matt's grandma died on Thursday night and so yesterday we were with the rest of the family in County Durham. I needed to let my customers know I was away.

I set up the Google Mail out-of-office auto-responder and tested it. It works like a dream.

Thank you Google from a grateful customer.

Why I've stopped using Outlook

I've got myself a Google Mail account and don't use Outlook any more.

Don't worry, you can still e-mail me on emily@askm.co.uk. Thanks to my excellent site-builder Dave at 1973 Ltd, that address now auto-forwards to my Google Mail account, which incidentally is askmvideos@googlemail.com

So why did I stop using Outlook?

Firstly, because as of next week I'll be starting a project that'll mean a good bit more time spent on the road. So I'm going to get a BlackBerry. But when I read the spec on the Vodafone site, it sounded like I'd have to pay over £1,000 to get BlackBerry Enterprise Solution if I wanted to read Outlook e-mail on a BlackBerry. And I haven't got that sort of cash to spare!

Glen Feechan and Dave did later tell me that you can read Outlook e-mail on a BlackBerry without Enterprise Solution, you just can't save sent messages. But I figured I could live with that.

But secondly, still re the project, I need some way to tell my customers when I'm out of the office. If they phone me, that's fine because I have an excellent PA in the shape of Moneypenny, but if they e-mail me and I don't answer them, they think they're being ignored. Not good customer service. I nearly lost 2 bits of work last week as a result of that.

And Outlook doesn't give you the Out of Office Assistant unless you're using a Microsoft Exchange Server. Which I'm not. So on Outlook there would be no way of telling customers "I'm not here".

Those reasons were enough to prompt me to go Google.

But Tom Gleeson came up with another reason today on Twitter.

I'm about to upgrade to Office 2007. Tom tells me that if I buy the version without Outlook, it'll be cheaper.

So, to use Google Mail is more efficient, more customer-friendly, and cheaper.

All good stuff for a one-woman band start-up home-based business.